Media Buying 
Media Buying and Planning
Purchasing ad space and developing strong partnerships with advertisers in your industry is incredibly important for a large market reach. Our team has been negotiating media buys both online and offline for over six years. Along with our detailed stats on the most productive advertising per industry, our staff negotiates rates at huge discounts for our clients, increasing ROI on each campaign before they ever begin.
We have access to over 14 billion.....Yes, that's Billion, impressions per month through our partnerships with hundreds of networks. 14 billion impressions is great, but it's meaningless if you don't know which of impressions to buy.
Just a few of the benefits of letting Customized Software manage your media buying campaigns:
- We have an instant discount of at least 15% on all buys due to being an agency. In many cases we negotiate test buys at 60% less than the advertised rates and minimums
- Our rolodex only connects to the top sales managers of each network or brokerage firm. While new potential advertisers are passed off to random sales staff, we only speak to the top executives in each department. They know that we know how much their traffic is really worth and that allows us to get the lowest price available for their traffic. 10 advertisers on the same network generally pay 10 different amounts based on their negotiating skills, Customized Software ensures that you are paying the least out of the 10
- A top level Ad Server. Media buying without an Ad Server is like fishing with your bare hands, you may catch something, but odds are it won't be worth it. By utilizing our Ad Server we can serve multiple creatives to determine which has the highest conversion rate for your company. We are able to profile your customers and only target your highest converting demographic.
- Industry knowledge. Easily the number one benefit of allowing Customized Software to manage your media buying campaigns. Ad networks and brokers prey on the inexperience of advertisers in order to obtain the highest dollar amount per campaign and sell off their worst performing traffic. Our contracts are iron clad, we know all the tricks that ad networks pull and we make sure that you the client have the upper hand on every deal.
When dealing with purchasing media, most companies need a pro in their corner. It is a very small percentage of companies that can both run their business and their advertising purchases effectively, you're an expert at your business and we're an expert at ours, combine the two and you have a recipe for revenue.